Following guidelines are required to be fulfilled in case of all single & joint subscription offers:

1. Subscription requisition / request in writing from the subscriber needs to be obtained by the publisher and / or his agent(s).
2. In case, a subscription offer is for a period of less than six months, full subscription amount to be received in advance. In case of subscription schemes for a period longer than six months, for all booked subscriptions, full subscription amount to be received within a period of two months from the date of booking a subscription.
3. Supply of subscription copies to a subscriber to commence only after the subscription amount is received as above by a publisher and / or his agent(s) in full as per the subscription offer.
4. Valuation of a gift, branded or customised, to be valued at MRP or cost to the publisher plus 15% as applicable. Gift in the form of cash or cash equivalent is however excluded from the purview of gift.
5. In case a publication is offered as a gift, the same to be valued at its cover price.
6. In case a publication, which is not a member of the Bureau but is offered under the Joint Subscription Scheme, then the member publication shall arrange for verification of the distribution and financial books and records of a non-member publication. The member publication will then arrange to obtain a written confirmation from the non-member publication that it’s financial & distribution books & records are open for scrutiny by Bureau’s Auditors / officials.
7. Publisher should retain atleast 10% of the cover price of the publication, after taking into account discount on cover price, value of gifts, delivery charges, etc. (in case of joint subscription publisher to retain atleast 10% of the cover price of all publications individually included in the subscription offer).

Subscription Sales effected to institutions upto 5% of the total qualifying sales will be considered as qualifying sales. This is in addition to Institutional Sales (nonsubscription copies) which is included for certification as qualifying sales upto 10% of the total non-subscription copies.

All prescribed audit guidelines for subscription copies (single and joint) as in force are also applicable to all institutional subscription copies. All relevant documentation should be available with the publisher for auditor’s verification.