Net Realisation Rate (NRR) is the term used for value of newspaper in waste computed on the basis of waste rate per kg. as fixed by the Council from time to time .

Circulation figure which meets the following criteria is treated as “qualifying sales” and certified under ‘Part A’ of the ABC certificate of circulation.

“For each issue of a particular print run on a daily basis the net sale price to the dealer (first point of sale) at any trade margin is higher than the net realisation rate (NRR) with a provision to remove “excess circulation” of non compliant issue of a particular print run where **net sale price to the dealer at any trade margin offered is lower than the net realisation rate (NRR)” subject to such non compliant issue of a particular print run being compliant on a weekly average basis.

There should atleast be one week in an audit period when all issues on each day of the week are compliant with the qualifying criteria.

(**Net sale price to the dealer is the net price at which a newspaper is sold to the dealer calculated at cover price of the publication less applicable trade commission, delivery charges or by whatever name called).

Normal circulation is the average circulation of a particular print run of any week during an audit period when all relevant issues of the week are compliant with the qualifying principle and accordingly the corresponding circulation of the print run during the week qualifies for certification.

“Excess circulation” is the incremental circulation of any non compliant issue (provided it is compliant on a weekly average basis) as compared with the circulation of the same print run of a compliant immediate previous same day of the week, provided that the particular immediate previous week was compliant on a weekly average basis as per the prescribed NRR audit guidelines.

However, if the same print run of same day of immediate previous week was a non compliant issue under the NRR guidelines or the immediate previous week was a non compliant week on a weekly average basis, then the circulation may be compared with the immediate previous (first available) compliant same print run, same day of the first available previous week, provided that particular week was compliant on a weekly average basis with the NRR guidelines during the immediate previous six months.

If no compliant issue of same day, same print run is available in the immediate previous six months then the benefit of reducing “excess circulation” of non compliant issue will be denied and the entire circulation of non compliant issue(s) would not be recognized as qualifying sales [Part A].

There should atleast be one week in an audit period when all issues on each day of the week are compliant with the qualifying criteria.

If any particular week is non compliant on a weekly average basis then removing of excess circulation for the non compliant issue / print run in that particular week will be denied and the entire circulation of non compliant issue(s) would not be considered for certification as qualifying sales [Part A].

If any particular week is non compliant on a weekly average basis then removing of excess circulation for the non compliant issue / print run in that particular week will be denied and the entire circulation of non compliant issue(s) / print run would not be considered for certification as qualifying sales [Part A].

If no compliant issue of same day, same print run is available in the immediate previous six months then the benefit of reducing “excess circulation” of non compliant issue will be denied and the entire circulation of non compliant issue(s) would NOT be recognized as qualifying sales [Part A].

This will however be shown under `Part B’ as “non-qualifying sales”. (All publishing day(s) during an audit period will however be reckoned for average calculations of qualifying and non qualifying sales.)

All copies supplied to the reader which are through subscription offers are exempted from the purview of the concept of NRR since full details of a subscriber is available with the publisher which can be verified through the process of audit. Subscription amount is also collected by the publisher in advance thus providing a complete audit trail.

A publisher can offer discount / gift to the subscriber together with delivery charges to the distribution trade upto 90% of the cover price of a publication.

Qualifying criteria for certification will also apply to all weekly newspapers.

In respect of a weekly newspaper, every individual print run will be required to be compliant with the qualifying criteria. Should a particular print run be non-compliant on any publishing day, the “excess circulation” will be removed with reference to the same print run of first available previous week during the immediate previous six months [subject to provisions of excess circulation as applicable for daily newspapers]