| 15) | SURPRISE PRESS AND MARKET VISIT BY PUBLISHER AUDITORS:
All publisher auditors are required to carry out atleast one surprise press and
market visit during a calendar year which consists of two audit periods i.e. January
to June and July to December. Such surprise press and market visit to be carried
out in respect of all printing and publishing units of the publisher member.
Publisher auditors are required to follow the market protocol prescribed by the
Bureau.
A copy of the publisher auditor’s report should be submitted to the Bureau
alongwith publisher’s comments wherever required.
This provision is not applicable to all those titles whose average circulation is less
than 15,000 copies during an audit period.
Under mentioned points should be covered in the publisher auditor’s surprise
press and market visit report:
- Press Visit:
- Date and time of visit
- Number of copies to be printed as per print order available
including break-up of print order
- Cover price of various print runs as per print order
- Number of copies printed and dispatched before Auditors arrival as
per MRR and availability of dispatch records.
- Number of copies printed and dispatched during Auditors
physical presence at the press
- Auditors comments on the printing speed and capacity of the
printing press as actually observed
- Scrutiny of dispatch labels and dispatch details available at the press
- Mode of dispatch
- Details of maintenance of Machine Room Report
- Any other relevant matter observed by the Auditors during printing
and dispatch at the press
- Market Visit:
- Date and time of visit
- Names of the centres visited and the time of visit
- Actual number of copies received at the centre
- As per publishers record number of copies dispatched to the
centre
- Net price at which copies are sold to the trade at each centre,
actual trade terms as a % of cover price
- Previous days unsolds
- Whether cash sale or credit sale
- Record maintained by the agent
- Any other observations
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