AUDIT BUREAU OF CIRCULATION

8)  COMPILATION OF AREA BREAKDOWN STATEMENT:
8.1   AREA BREAKDOWN STATEMENT:

For the purpose of compilation of Area Breakdown Statement to be submitted to the Bureau together with the circulation figures, publisher members and their auditors are required to select an issue which has circulation nearest to the average qualifying sales for the relevant audit period so that it reflects normal pattern of distribution of a publication. Despite the above requirement, substantial variations are noticed between the figures of average Qualifying Sales for an audit period and the total distribution provided in the Area Breakdown Statement for the issues selected. In order to rectify this anomaly, members are requested to provide details of State-wise, District-wise and Town-wise distribution in an Area Breakdown Statement for the issue selected which will be reduced or adjusted in proportion to the average circulation figures for the period. Accordingly, total qualifying distribution of an issue provided in Area Breakdown Statements will be equal to the average qualifying sales as certified for the period.

8.2   COMPILATION OF AREA BREAKDOWN STATEMENT (IN CASE OF NEW EDITION STARTED DURING THE AUDIT PERIOD):

In case of a new edition of a multi-centre publication started in between the audit period, edition-wise distribution details of a newly started edition during the relevant audit period will not be shown separately. The same will be reflected under the parent edition from which supply was earlier catered to.

8.3   DETAILS OF TOWN-WISE DISTRIBUTION UNDER SECTION 'B' TO BE PROVIDED AS UNDER :

For the State(s) in which the town(s) of publication is/are situated, towns to be classified according to the respective Districts. A tally of total distribution in each District to be provided showing towns where 250 copies or more are distributed. Those distributed in other towns to be totalled and indicated as distributed in "other places".

For other States, various towns to be classified according to respective Districts without providing a tally of total distribution in the District.